Brickfloor is a property technology and funds management business.
Since 2019, they have provided home sellers with sale price certainty & peace of mind, and have built a better way to own an investment property (via a diversified residential property fund)
Year founded : 2017
Founder/CEO: Dean Fraser
Location: Melbourne
Size of Team: 6
Website: brickfloor.com.au
Who is your ideal customer: A home seller who is looking to buy before selling, or a property investor who is looking for property exposure without buying a home
Why would someone work for your company: We developed multi-award winning products (named Most Innovative PropTech 2020 & 21 and Best PropTech Platform 2022) with very large financial and social impact potential, in an emotionally charged, full-of-friction, $10 trillion market
Current Investors: Strategic & HNW investors (currently undertaking our $5m Series B - reach out directly if you'd like to hear more (dean.fraser@brickfloor.com.au)
Recent Milestone: Recently partnered with a Big 4 Bank to distribute our core product, our Market Price Guarantee, into market to unlock greater home selling & buying liquidity (announcement coming soon...)
Why the name: Our core product (our MPG) provides a rock solid committed offer (as solid as a 'brick') to a home seller (essentially a 'floor' price) giving the seller sale price certainty, price leverage & the ability to safely buy before selling
Why did the business start ? : Launched into market February 2019, making $170m of offers into market following $2.2bn of product inquiry