Karta, an Australian FinTech company, partners with VISA to process transactions on VisaNet, becoming the first non-bank private label issuer in the US.
This collaboration brings innovation to merchants and consumers, offering a mobile-first solution for gift cards. Every business accepting VISA can access a new revenue channel, and Karta's API-based, scalable platform enhances the gift card experience with security and data insights.
This deal combines Karta's technology with VISA's network to revolutionize the gift card space, improving cash flow, encouraging purchases, and driving customer loyalty.