Mr Yum - Company Profile for Sub11

Investors, Year Founded, Company information

Mr Yum Logo for Sub11

Mr Yum is a QR menu and order & pay solutions for any combo of dine-in, pickup or delivery.

Year founded : 2018
Co-founders: Kim Teo (CEO) Adrian Osman (COO) Kerry Osborn (CXO) Andrei Miulescu (CTO)
Location: HQ Melbourne with offices in Sydney, London and Austin.
Size of Team: 250 Globally

Who is your ideal customer: Fast-casual restaurants, pub groups, breweries, large-scale F+B venues.

Why would someone work for your company: The world is at the beginning of a decade-long transformation in the way people order and pay for food and drinks in hospitality and entertainment and Mr Yum is at the forefront of helping venues around the globe thrive through technological transformation. As a first-mover and early adopter of QR code technology in the restaurant industry, Mr Yum is now a global category leader for mobile ordering, payments and marketing tools.

Current Investors: Tiger Global, TEN13, AirTree, Skip Capital.

Recent Milestone: Following a record-breaking Series A funding round (which is the highest Australian Series A for a female-led company) Mr Yum acquired leading hospitality CRM group MyGuestlist and its subsidiary Sprout in early 2022.

Why did the business start? Menus hadn’t changed in hundreds of years so Mr Yum was created with the simple idea of bringing menus to life with photos of every dish. Mr Yum’s digital visual menu quickly evolved to allow people to order and pay for food and drinks via their phone and now encompasses a full suite of hospitality growth products including payments, loyalty, marketing and customer insights that helps venues to connect with their customers and keep them coming back.