Startups x Tennis Australia

Tennis Australia, through its initiative AO Startups, is calling for applications from early-stage founders with groundbreaking technologies in the sports, health, and entertainment sectors. The focus areas for this intake are "The Quantified Human," "The Event Experience," and "The Padel Experience," with a wildcard option for innovations outside these streams.

My friends playing a tennis match in the afternoon sun.

Tennis Australia, through its initiative AO Startups, is calling for applications from early-stage founders with groundbreaking technologies in the sports, health, and entertainment sectors. The focus areas for this intake are "The Quantified Human," "The Event Experience," and "The Padel Experience," with a wildcard option for innovations outside these streams.

AO Startups offers a range of benefits, including brand association with the Australian Open, network access to industry leaders, product development support, and piloting/proof of concept opportunities at Tennis Australia events. The program aims to fast-track the success of high-potential startups and foster long-term relationships, with the potential for investment through Wildcard Ventures.

Applications are open globally, and the evaluation process considers factors such as team quality, market opportunity, ambition, and the potential mutual impact between the startup and Tennis Australia. The program is tailored to each startup's needs, offering a unique platform to access a vast sports and entertainment audience and springboards their business to success.

AO Startups is not a typical accelerator; it is designed to reduce friction for founders, providing rare access to support and brand exposure from a major corporate backer. The Australian Open's high profile and Tennis Australia's international standing offer a powerful launchpad for innovative companies, with the potential for investment and long-term partnerships.